Nike Football 'Notebook'
Illustrator: Andrew Miller | AD: Andrew Miller | Copywriter: Andrew Miller

We created the Nike Football Notebook for the 2010 World Cup. 300,000 notebooks were printed and distributed to high school football players across Japan to record their training in. We worked to get the approval of all of the key athletes. I was told Wayne Rooney especially liked his.
Cristiano Ronaldo - 'Strike From Anywhere'

Wayne Rooney - 'Accept No Resistence'

Didier Drogba - 'Invade Every Space'

Tulio Tanaka

Win over the doubters.
Win over the fear.
Win over the pain.
Win against the pressure.
Win against the fatigue.
Win all 90 minutes.
Win every position
Win every single ball.
Just win.